Developers: Adsvisors is the perfect solution to increase the profits of applications without lifting a finger.

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Our first thought could be that push messaging could make users stop using the apps , but this couldn't be further from the truth. A review of 360 apps which used push messaging strategies showed that those delivering highly relevant messages, focused on meeting user's needs can improve retention rates significantly compared to other apps with push messaging programs. So If you don't have a push messaging strategy for your app, you are missing a great opportunity.

Furthermore, marketers should know that results also show that there is a high percentage of opted-in users when push messaging is received later in the process, they are retained at more than double the rate of opted-out users. So they should take the time to let a consumer get familiar with an app before they receive messages that force a decision on whether they should opt in for your notifications or not.

Finally these findings seem to indicate the importance of not taking a one-size-fits-all approach to messaging, and instead being more precise with messages by segmented and delivering pushes according to user preferences, behaviors and location.