El año 2016 ha sido totalmente Crazy para nuestro grupo. Han aumentado en gran número las empresas del grupo, facilitándonos esto la forma de dar un servicio completo a nuestros clientes. Además se han consolidado y mejorado potencialmente los datos de los departamentos ya existentes. No hemos parado de viajar para conocer a nuestros clientes […]
Fheel advertising, empresa del grupo Crazy4Media continúa su ascenso. En los últimos días la hemos podido ver en noticias Cuatro, en una gala donde se premia el tan duro trabajo autónomo. Andres Pineda, CEO de Fheel Advertising ha sido galardonado con El premio a Experiencia innovadora. Este proyecto surge a mediados de 2015 y se […]
Fheel is a unique platform that connects brands and influencers in order to maximize the results of campaigns using the importance of influencer’s marketing. The main goal of Fheel is to find those Youtubers that meet the target audience set up on every campaign. This is accomplished through the help of their intelligent algorithm. 2015 […]
Have you ever heard “This social network is the best for women”?, “All influencers are on that social network”? or “Did you know that most girls have an account on this social network? The choice of profiles on social networks is a dilemma for companies. In this post, we will help you choosing social networks […]
¿Has escuchado alguna vez eso de esta red social está triunfando? ¿Todos los influencers la utilizan? ¿La mayoría de chicas pasan el día en ella?. Es algo muy común, nos da por algo y nos lanzamos a por ello. La elección de perfiles en redes sociales es un dilema para las empresas. La mayoría de […]
A good-quality video, leveraged by the power of social media can make all the difference in your business. Viral videos can be seen by millions of people, which often leads to a massive increase in sales. Take advantage of the social revolution to maximize your revenue.
Videos are fun! And they can be profitable to your business as well. According to eMarketer, 75% of all the world’s internet users will view videos in 2014. Video advertising on the internet will increase by more than 40 percent and for a good reason.
Almost 60 percent of marketers would like to increase their video distribution in social networks, according to a survey by Database Trends and Applications. In April 2013, more than 40 percent of social media users watched TV or online video. That shows the bond between social and video marketing. Forbes magazine has already predicted that in 2014, video content in social media channels will lead the marketing trends.
Attractive Videos Combined with the Power of Social Media
Social media is definitely the place to be in 2014. Combined with video ads it can make a huge difference in your marketing. News, entrainment and blog websites are all using video. With a wide range of online streaming video sites and the affordability of video ads in social media channels, there are infinite opportunities.
Online video advertising is popular for several reasons. It increases your online presence and contributes to brand awareness, when it is targeted to the right platform and the exact users. It is much better than TV ads, as it directed to people who are likely to buy from you. It integrates well with social media channels and provides SEO benefits as well.
Videos are great for answering people’s questions and adding value to their lives. Additionally, video titles and descriptions are easier to read than long blog posts, as they are short and explain exactly what the video is about.
Strategies for Putting Video Ads in Different Social Media Channels
Promote your brand by using video ads and then applying viral marketing via social media. The context of your video will determine which social media channel you should use. In Facebook, you can upload up to 20 minutes long video. Creating conversions on your Facebook fan page can reveal what kind of content your consumers would like to get.
Moreover, sharing is really easy in Facebook. Fans can share their comments, responses, problems and so on, and you can use this precious information to make superior videos. Thus, your social media platform will expand its reach as well. It will encourage more and more users to check your videos and comment in your platform.
Social media is the greatest opportunity of getting online traffic, but if you do not use videos on them, then you are not maximizing its potential. Today, engagement with fans is the best marketing method in the online world, and it is affordable to small businesses. Contact us today to increase your sales and brand your business, sometimes even better than the big boys.
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Our latest newsletter with exciting developments from Crazy4Media…Lots of events mean you will find us all over the world (no matter where you are) new marketing services to generate more profits to your company, our latest features and the best for last, our new C4M calendar just for you.
You can read the full newsletter here.
Do you want to subscribe our monthly newsletter, contact us by email [email protected]
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Your business deserves to be in front of your audience. In their day to day activities, they probably use their smartphones and tablets, so you can enhance your qualified leads and sales potential by using this information.
The power of mobile marketing is growing each day. As technology expands, mobile phones and devices have become a regular part of our lives. We use them as a source of information, and a way of communication and entrainment. More than four billion people around the world use mobile devices every day, so business owners find this as a wonderful opportunity to reach new customers and increase sales.
It is the hottest trend among most advertisers, who agree that video advertising for handled devices is the best long-term strategy to invest in. As video advertising for mobile devices is still relatively fresh, a new window of opportunity has opened for very effective advertising campaigns.
The Power of Mobile Video Advertising
In 2013, there was a massive increase in the mobile advertising industry. A research shows that mobile video outperforms desktop video every time, while 90% of mobile users are using multiple devices. Engaging video ads can generate more leads, acquire more customers, achieve marketing objectives and convert much better.
According to that research, mobile and tablet users are three times more likely to watch a video than a laptop user. 100% of tablet users watch videos at home, 66% on vacation and 22% during work. 33% of tablet users watch videos in average of an hour a day and during weekends even up to two hours a day. Furthermore, brand recall is improved with online mobile video ads. 57% of tablet users could recall a video ad with no hints.
Google and Facebook allow to target very specific groups of people, and you can use that to increase your conversion rates. Facebook claims that mobile accounted for 41% of its advertising sales on the second quarter of 2013. They let developers put videos in their app advertising, so now videos are much more captivating. In addition, YouTube’s content creation is very effective in terms of conversion and can heavily increase your revenue.
Mobile Video Advertising Methods
Viral marketing uses a great hook to get your prospect’s attention and interest. This advertising method encourages them to share your video and spread the word to their friends and family. It is so easy for your mobile video ads to go viral with great content and simple sharing options.
Moreover, you can use the location function of mobile devices to target nearby prospect in your local online marketing campaign. It gives the opportunity to engage with your ideal prospects and get a significant return on the initial investment. Testing, measuring and tweaking the ads for impressions or click-through rates are also very easy with mobile video advertising.
Larger exposure requires thinking of a great mobile video strategy. Now is the best time to invest in the right advertising method, the one which gives the greatest advantage for both the short and the long term. You can use video advertising for mobile to your benefit, no matter what device or method you apply in your advertising.
Embrace video ads for mobile devices today to be at the top of your market. Contact our mobile marketing agency (info@crazy4media) now and we will design and implement the best video advertising strategy to increase your qualified leads and the number of your sales!
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The Video Revolution in Brazil and What That Means For You
In Brazil, the number of internet users increases every year, and now Brazil is the 5th biggest internet market in the world. With 42.9 million unique visitors to video sites and growing, Brazil is also the world’s 7th largest online video market. The abilities to reach a very large audience and perform targeted online advertising make video advertising in Brazil an obvious investment. Pay attention to the growth of YouTube in Brazil. 79% of Brazilian internet users are surfing regularly on YouTube while the most important aspect in their purchasing decisions is targeted video advertising.
Take Advantage of a Hugely Growing Market in Brazil
Brazil is the fifth largest country in the world with around 200 million people who speaks Portuguese. It is the leader of South America’s economy, and has a vibrant digital community in it. Brazil is among the fastest growth markets for online video and has been called by The Wall Street Journal as the “social media capital of the universe.”
Video content and video ads prove to be highly effective in this growing market. While traditional media has been decreased, major brands like Visa, Nissan and Burger-King has already entered the Brazilian online video market.
The accurate and objective insights on online video viewing combined with the massive tourist promotions for the upcoming World Cup tournament makes Brazil a market that cannot be ignored. In any global reach strategy, Brazil is the first place to start.
A Fantastic Window of Opportunity in Brazil
People spend the most time on the internet at home in Brazil. They consume internet video daily with the tendency to watch their videos and TV shows on a computer instead of their TV set. The World Cup in Brazil is a once in a life time opportunity to take advantage of a massive potential exposure. Brazil is Facebook’s second largest market and also has the second unique visits rate on YouTube. In addition, Brazilians has the propensity to share videos. Online advertising in Brazil grew 97% in the past year to 130 billion ad impressions.
The World Cup and the Olympic Games coming to Brazil in 2014 and 2016, attract many digital-advertising agencies and brands to be at the center of the worldwide stage. In 2014, Brazil is the perfect stage to create shareable branded video with the potential of a billion video views. Football fans from all around Latin America will watch the World Cup via any device available to them. In Argentina, for example, more than 95% of their internet users view online video content.
Now is the time to make a large amount of viewers into new customers! That is the best long-term strategy to gain advantage in those enormous growing markets. If you are not using already video advertising in Brazil, you better contact our online advertising agency to exploit this great opportunity and expand in this huge market.
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Online video is quickly becoming one of the newest trends in media. With the right content and the right recognition, using the video through the internet can create several advantages for a business.
Do you want to find them out?
1.-Stand Out from the Competition: Videos are more eye catching than text and are still used by fewer organizations, making them a more distinct form of advertising. The use of both visual effects and sounds is an effective way of gaining a viewers attention.
2.- Video is one click away from the ‘buy’ button: If you’re watching a TV ad, you can’t just “buy now.” You have to go somewhere else like your phone or laptop. Properly set up and executed, consumers should never be more than one click away from the opportunity to buy the product or service you are selling. You can put direct links in video descriptions, surrounding text, banners, or overlays that let viewers click directly on the video.
3.- Targeting Technology: Specifically targeted at a particular demographic or type of consumer based on the category of content in which they are placed. The programming can be placed especially to sit within a certain type of content, making it easier to target the demographic for which the advertising has been created, or those who may be interested in the product being advertised.
4.-Let Others Advertise for You: If one person likes the video, he may share it with dozens of others. This increases the reach and scope of your advertising without you having to do any additional work.
5.-Rank Well in Search Engines: Well-made videos can rank extraordinarily well in search engines due to the descriptive tags you can associate with them and the partnerships between video sites and search engines, such as YouTube and Google.
6.-Instruct and Educate: The video platform offers the unique opportunity to demonstrate how products work or how to do something. People want fast and easy information, and web video allows them to have that.
7.- Video is where your customers spend their time: Only YouTube gets about 4 Billion Views every single day. That’s a massive amount of traffic you can start tapping into right now.
8. Video allows for real-time feedback and interaction: It’s all about feedback when it comes to growing a business. If something isn’t working, chances are your strategy or approach needs to change.
9.- Measurements: Advertisers can more effectively and accurately measure online video ads via converged screens. More data can be collected about a variety of items including viewership frequency, time span, CTRs, interactivity, dwell time, and brand recall, among others.
10.- Create Interactivity and User Interest: Online video creates a more personal interaction between a business and its customers.
Don’t lose another minute and contact us via the Creafi website or send us an email [email protected], and start to gain an advantage over your competitors in reaching your target market .