Crazy4Media will be at the Mobile World Congress Shanghai next week. We could not miss this event, the biggest mobile industry event all over Asia. The Asian market is booming right now and especially in mobile technology. We want to introduce our new technology, RTB Revenue Maximizer. It is a next-generation algorithm based on an […]
Nuestro Digital Breakfast del viernes pasado fue todo un éxito, contamos con la presencia de varias Agencias de Marketing con las que pudimos compartir nuestra visión por el futuro del marketing digital. Para las agencias que no pudisteis venir al final os contamos como fue la experiencia. Disfrutamos de un riquísimo desayuno mientras nos conocíamos […]
Os esperamos el viernes 3 de Junio en nuestro primer Digital Breakfast El próximo viernes 3 de Junio os invitamos a asistir a nuestro primer Digital Breakfast que tendrá lugar en nuestras oficina de 10 a 12. Desde Crazy4Media estamos deseando tener nuestro primer desayuno digital e invitamos a todas las agencias de marketing digital […]
La Asociación que representa al sector de la publicidad, el marketing y la comunicación digital en España, lanza el primer Libro Blanco de Compra Programática y RTB, que se suma a los 14 publicados hasta la fecha por la asociación. El documento ha sido elaborado por la Comisión de Trabajo de RTB creada este año […]
The Association representing the advertising, marketing and digital media sector in Spain, launches the first White Paper on Programmatic Buying and RTB, which adds to the 14 published to date by the association.
The document was prepared by the RTB Working Committee created this year and formed by the representatives from renowned companies within the sector: Adconion, Adform, Crazy4Media, Digilant Spain, Google, Improve Digital, Microsoft, Netbooster, Premium Audience Network, Prisa, ROCKETFUEL, Sociomantic, Valueclick, Weborama and Yahoo!
The main objective of this paper is to educate and explain this new and complex ecosystem in detail. It describes all the different players involved in the RTB Model and the role they play within the workflow, as well as all the benefits that advertisers gain investing in this model. An advertiser can bid in real time rather than buy inventory in advance and pay for a specific target public from media partners who’s goal is to monetize its inventory and conversions as best as possible.
The White Paper also discusses the legal aspects that must be taken into account. Although there is currently no specific legislation relating to programmatic buying and RTB, this does not mean that this practice is free to act above the law. You must apply the rules that affect all online businesses and in particular the LSSI – the Law of Services of the Information Society (LSSI).
Belen Acebes, Director of Marketing and Research IAB Spain, states “Programmatic buying is a reality we cannot ignore. There is a big demand for more information on this new format , but from our experience, it is not easy to explain. When you fill an auditorium with a round table of experts on programmatic buying and RTB, and halfway through a fascinating debate, the audience begins to empty their seats and leave, you begin to realize that despite a keen interest in learning, it’s such a complex and technical subject that it puts many people off. What’s more, there is also a big demand for professionals with experience and knowledge in this area. Many companies have heard of programmatic buying, and want to get involved but don’t have the knowhow to get started“.
You can download the white paper HERE.
Find out 4 of the major trends in mobile advertising (indeed in digital advertising in general) as of October 2014. The latest developments in mobile advertising (world telemedia) 141017 by Tom Horsey DIGITAL ADVERTISING TRENDS: The continued rise of mobile advertising ;Real-time bidding, or “programmatic buying”; Data capture and user profiling. Multi device users ; Content marketing and native […]