Crazy4Media will be at the Mobile World Congress Shanghai

Crazy4Media will be at the Mobile World Congress Shanghai next week. We could not miss this event, the biggest mobile industry event all over Asia. The Asian market is booming right now and especially in mobile technology. We want to introduce our new technology, RTB Revenue Maximizer. It is a next-generation algorithm based on an […]

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Crazy4Media, Digital Breakfast

Nuestro Digital Breakfast del viernes pasado fue todo un éxito, contamos con la presencia de varias Agencias de Marketing con las que pudimos compartir nuestra visión por el futuro del marketing digital.  Para las agencias que no pudisteis venir al final os contamos como fue la experiencia. Disfrutamos de un riquísimo desayuno mientras nos conocíamos […]

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Os esperamos el viernes 3 de Junio en nuestro primer Digital Breakfast

Os esperamos el viernes 3 de Junio en nuestro primer Digital Breakfast El próximo viernes 3 de Junio os invitamos a asistir a nuestro primer Digital Breakfast que tendrá lugar en nuestras oficina de 10 a 12. Desde Crazy4Media estamos deseando tener nuestro primer desayuno digital e invitamos a todas las agencias de marketing digital […]

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Real Time Bidding (RTB):La solución definitiva del marketing online

La publicidad online está basada principalmente en un modelo de coste por impresiones (CPM), aunque existen otros muchos modelos, como el CPC, el CPA, el CPI… En el caso de la publicidad basada en el modelo CPM, sabemos que se nos cobra un precio x cada vez que nuestro anuncio se muestra a 1000 usuarios. […]

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Real Time Bidding (RTB): The ultimate online marketing solution

Online advertising is primarily based on a cost-per-impression payment model (CPM), although there are many other payment models in online advertising such as CPC, CPA, CPI … In the case of advertising based on the CPM payment model, we know that we charge a certain price each and every time our ad is displayed to […]

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El libro blanco de la compra programática

La Asociación que representa al sector de la publicidad, el marketing y la comunicación digital en España, lanza el primer Libro Blanco  de Compra Programática y RTB, que se suma a los 14 publicados hasta la fecha por la asociación. El documento ha sido elaborado por la Comisión de Trabajo de RTB creada este año […]

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Claves del éxito de la compra programática por Tom Horsey

Todo el mundo habla de la compra programática, pero ¿Conocemos bien cuáles son sus ventajas? Hoy saldremos de dudas, porque Tom Horsey (Co-fundador de C4M) habla de las ventajas de este sistema innovador. “Más allá del precio tiene implicaciones en la transparencia y la eficacia. Cómo en la compra programática compras cada impresión de forma individual […]

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“The Keys to Success in programmatic Bidding” an interview Tom Horsey

Everyone’s talking about RTB, but do we really know its key advantages? Tom Horsey (Co-founder of C4M) clarifies any questions you may have about this innovative system. “Its impact goes beyond the price, because it also has many benefits in terms of transparency and efficiency. The main advantage for the buyer is that they can […]

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The Association representing the advertising, marketing and digital media sector in Spain, launches the first White Paper on Programmatic Buying and RTB, which adds to the 14 published to date by the association.

The document was prepared by the  RTB Working Committee created this year and formed by the representatives from renowned companies within the sector: Adconion, Adform, Crazy4Media, Digilant Spain, Google, Improve Digital, Microsoft, Netbooster, Premium Audience Network, Prisa, ROCKETFUEL, Sociomantic, Valueclick, Weborama and Yahoo!

The main objective of this paper is to educate and explain this new and complex ecosystem in detail. It describes all the different players involved in the RTB Model and the role they play within the workflow,  as well as all the benefits that advertisers gain investing in  this model. An advertiser can bid in real time rather than buy inventory in advance and pay for a specific target public from media partners who’s goal is to monetize its inventory and conversions as best as possible.

The White Paper also discusses the legal aspects that must be taken into account. Although there is currently no specific legislation relating to programmatic buying and RTB, this does not mean that this practice is free to act above the law. You must apply the rules that affect all online businesses and in particular the LSSI  –  the Law of Services of the Information Society (LSSI).

Belen Acebes, Director of Marketing and Research IAB Spain, states “Programmatic buying is a reality we cannot ignore. There is a big demand for more information on this new format , but from our experience, it is not easy to explain. When you fill an auditorium with a round table of experts on programmatic buying and RTB, and halfway through a fascinating debate, the audience begins to empty their seats and leave, you begin to realize that despite a keen interest in learning, it’s such a complex and  technical subject that it puts many people off. What’s more, there is also a big demand for professionals with experience and knowledge in this area. Many companies have heard of programmatic buying, and want to get involved but don’t have the knowhow to get started“.

You can download the white paper HERE.


The latest developments in mobile advertising

Find out 4 of the major trends in mobile advertising (indeed in digital advertising in general) as of October 2014. The latest developments in mobile advertising (world telemedia) 141017 by Tom Horsey DIGITAL ADVERTISING TRENDS: The continued rise of mobile advertising ;Real-time bidding, or “programmatic buying”; Data capture and user profiling. Multi device users ; Content marketing and native […]

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