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Reaching your target audience maybe difficult sometimes. You might have identified some gaps between your advertisement placement and the relevance of content.

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Advanced Audience Targeting is the ability to target users and consumers based on who they are and how they behave on the internet. Be customizing who sees your ads based on behaviour and context, you ensure potential customers are receiving your message and you increase the efficiency of your budgets.

Creafi Online Media leverages Advanced audience targeting to enable clients to develop more accurate campaigns:

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  • Basic targeting

  Sites/URLs: focus on specific publishers.                           Techno: define operating system, web browser, device type, carrier and/or connection speed.                                 Demographic: gender, age and language.                                       Channel/Categories: reach sites

Geo/IP: enhance your precision selecting your country, region or even city.

Frequency/Daypart: select your frequency cap and when your message will be more relevant along the day.

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  • Retargeting

Retargeting enables brands to reinforce their message to those users or visitors demonstrated interest on their products or services as they have interacted previously with their ads, sites or social media profiles.

Creafi Online Marketing, an online advertising network  can design the best retargeting strategy to fulfill your needs. Leverage your efforts on paid and organic search marketing, social media actions , emailings or display campaigns and re-message those users arrived at any of your sites, landing pages or newsletters.

Present the right product to the right consumer at the right time in the most appropiate context: Convert visitors to consumers.

Do you want to improve your profits? Reach us by email [email protected] we will be happy to help.

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Reaching your target audience maybe difficult sometimes. You might have identified some gaps between your advertisement placement and the relevance of content.
Creafi Online Media leverages Semantic Targeting to enable clients to develop more accurate campaigns.
Creafi is actually working with best-of-breed semantic targeting technology providers. They are at the forefront of semantic algorithm engines. They have reengineered the traditional keyword and contextual matching to deploy real semantic analysis, focusing on the meaning of words.
Semantic advertising increases the chance that the viewer will engage with an ad because only advertising relevant to what they are viewing, and therefore their interests, should be displayed.
Foto  3aKey Benefits:
• Efficiently place ads by delivering impressions in the right context to the right consumer. Reach your target audience by combining the emotional aspect of ad and content. Improve your CTR by leveraging the semantic understanding of feelings and behaviours.
• Transparent and actionable brand protection for every impression served allowing advertisers to prevent ads from appearing next to high risk content. Page-level assessment of inappropriate content.
• Ensure brands have a trusted, transparent, 100% brand-safe environment for their ad investments .More relevant, accurately placed ads guarantee brand protection and lead to higher brand ROI.

Do you want to improve your profits? Don’t lose another minute and contact us, we will be happy to help.

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Our latest newsletter with exciting developments from Crazy4Media…Lots of events mean you will find us all over the world (no matter where you are) new marketing services to generate more profits to your company, our latest features and the best for last, our new C4M calendar just for you.

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You can read the full newsletter here.

Do you want to subscribe our monthly newsletter, contact us by email [email protected]

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Your business deserves to be in front of your audience. In their day to day activities, they probably use their smartphones and tablets, so you can enhance your qualified leads and sales potential by using this information.

The power of mobile marketing is growing each day. As technology expands, mobile phones and devices have become a regular part of our lives. We use them as a source of information, and a way of communication and entrainment. More than four billion people around the world use mobile devices every day, so business owners find this as a wonderful opportunity to reach new customers and increase sales.

It is the hottest trend among most advertisers, who agree that video advertising for handled devices is the best long-term strategy to invest in. As video advertising for mobile devices is still relatively fresh, a new window of opportunity has opened for very effective advertising campaigns.

1Online Video AdvertisingThe Power of Mobile Video Advertising

In 2013, there was a massive increase in the mobile advertising industry. A research shows that mobile video outperforms desktop video every time, while 90% of mobile users are using multiple devices. Engaging video ads can generate more leads, acquire more customers, achieve marketing objectives and convert much better.

According to that research, mobile and tablet users are three times more likely to watch a video than a laptop user. 100% of tablet users watch videos at home, 66% on vacation and 22% during work. 33% of tablet users watch videos in average of an hour a day and during weekends even up to two hours a day. Furthermore, brand recall is improved with online mobile video ads. 57% of tablet users could recall a video ad with no hints.

Google and Facebook allow to target very specific groups of people, and you can use that to increase your conversion rates. Facebook claims that mobile accounted for 41% of its advertising sales on the second quarter of 2013. They let developers put videos in their app advertising, so now videos are much more captivating. In addition, YouTube’s content creation is very effective in terms of conversion and can heavily increase your revenue.

mobile marketing (2)Mobile Video Advertising Methods

Viral marketing uses a great hook to get your prospect’s attention and interest. This advertising method encourages them to share your video and spread the word to their friends and family. It is so easy for your mobile video ads to go viral with great content and simple sharing options.

Moreover, you can use the location function of mobile devices to target nearby prospect in your local online marketing campaign. It gives the opportunity to engage with your ideal prospects and get a significant return on the initial investment. Testing, measuring and tweaking the ads for impressions or click-through rates are also very easy with mobile video advertising.

Larger exposure requires thinking of a great mobile video strategy. Now is the best time to invest in the right advertising method, the one which gives the greatest advantage for both the short and the long term. You can use video advertising for mobile to your benefit, no matter what device or method you apply in your advertising.

Video inbannerEmbrace video ads for mobile devices today to be at the top of your market. Contact our mobile marketing agency (info@crazy4media) now and we will design and implement the best video advertising strategy to increase your qualified leads and the number of your sales!

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The Video Revolution in Brazil and What That Means For You
video advertising brazil

In Brazil, the number of internet users increases every year, and now Brazil is the 5th biggest internet market in the world. With 42.9 million unique visitors to video sites and growing, Brazil is also the world’s 7th largest online video market. The abilities to reach a very large audience and perform targeted online advertising make video advertising in Brazil an obvious investment. Pay attention to the growth of YouTube in Brazil. 79% of Brazilian internet users are surfing regularly on YouTube while the most important aspect in their purchasing decisions is targeted video advertising.

Take Advantage of a Hugely Growing Market in Brazil

Brazil is the fifth largest country in the world with around 200 million people who speaks Portuguese. It is the leader of South America’s economy, and has a vibrant digital community in it. Brazil is among the fastest growth markets for online video and has been called by The Wall Street Journal as the “social media capital of the universe.”

Video content and video ads prove to be highly effective in this growing market. While traditional media has been decreased, major brands like Visa, Nissan and Burger-King has already entered the Brazilian online video market.

The accurate and objective insights on online video viewing combined with the massive tourist promotions for the upcoming World Cup tournament makes Brazil a market that cannot be ignored. In any global reach strategy, Brazil is the first place to start.

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A Fantastic Window of Opportunity in Brazil

People spend the most time on the internet at home in Brazil. They consume internet video daily with the tendency to watch their videos and TV shows on a computer instead of their TV set. The World Cup in Brazil is a once in a life time opportunity to take advantage of a massive potential exposure. Brazil is Facebook’s second largest market and also has the second unique visits rate on YouTube. In addition, Brazilians has the propensity to share videos. Online advertising in Brazil grew 97% in the past year to 130 billion ad impressions.

The World Cup and the Olympic Games coming to Brazil in 2014 and 2016, attract many digital-advertising agencies and brands to be at the center of the worldwide stage. In 2014, Brazil is the perfect stage to create shareable branded video with the potential of a billion video views. Football fans from all around Latin America will watch the World Cup via any device available to them. In Argentina, for example, more than 95% of their internet users view online video content.

Now is the time to make a large amount of viewers into new customers! That is the best long-term strategy to gain advantage in those enormous growing markets. If you are not using already video advertising in Brazil, you better contact our online advertising agency to exploit this great opportunity and expand in this huge market.

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Online video is quickly becoming one of the newest trends in media. With the right content and the right recognition, using the video through the internet can create several advantages for a business.

Do you want to find them out?

1Online Video Advertising1.-Stand Out from the Competition: Videos are more eye catching than text and are still used by fewer organizations, making them a more distinct form of advertising. The use of both visual effects and sounds is an effective way of gaining a viewers attention.

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2.- Video is one click away from the ‘buy’ button: If you’re watching a TV ad, you can’t just “buy now.” You have to go somewhere else like your phone or laptop. Properly set up and executed, consumers should never be more than one click away from the opportunity to buy the product or service you are selling. You can put direct links in video descriptions, surrounding text,                                                       banners, or overlays that let viewers click directly on the                                              video.

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3.- Targeting Technology:  Specifically targeted at a particular demographic or type of consumer  based on the category of content in which they are placed. The programming can be placed especially to sit within a certain type of content, making it easier to target the demographic for which the advertising has been created, or those who may be interested in the product                                                being advertised.

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4.-Let Others Advertise for You: If one person likes the video, he may share it with dozens of others. This increases the reach and scope of your advertising without you having to do any additional work.

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5.-Rank Well in Search Engines: Well-made videos can rank extraordinarily well in search engines due to the descriptive tags you can associate with them and the partnerships between video sites and search engines, such as YouTube and Google.

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6.-Instruct and Educate: The video platform offers the unique opportunity to demonstrate how products work or how to do something. People want fast and easy information, and web video allows them to have that.

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7.- Video is where your customers spend their time: Only YouTube gets about 4 Billion Views every single day. That’s a massive amount of traffic you can start tapping into right now.

8 Online Video Advertising8. Video allows for real-time feedback and interaction: It’s all about feedback when it comes to growing a business. If something isn’t working, chances are your strategy or approach needs to change.

9 Online Video Advertising 9.- Measurements:  Advertisers can more effectively and accurately measure online video ads via converged screens. More data can be collected about a variety of items including viewership frequency, time span, CTRs, interactivity, dwell time, and brand recall, among others.

10 Online Video Advertising10.- Create Interactivity and User Interest: Online video creates a more personal interaction between a business and its customers.

Don’t lose another minute and contact us via the Creafi website or send us an email [email protected], and start to gain an advantage over your competitors in reaching your target market .

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