Crazy4Media estará en el Mobile World Congress (MWC) de Shanghai 2016 la próxima semana. No podíamos perdernos esta cita en el MWC, el mayor evento de la industria móvil de Asia. El mercado asiático está en auge en estos momentos y sobre todo en la tecnología móvil. Desde Crazy4Media queremos presentar nuestra nueva tecnología, El […]
According to e-Marketer, the budget invested in mobile marketing has grown exponentially in recent years, increasing from 2.1 % in 2010 to 22.1% in 2014, with an expected investment growth of 59% by 2017. This data coincides with the huge increase of Smartphone devices in recent years, with mobile being one of the fastest adopted […]
El presupuesto invertido en mobile marketing ha crecido exponencialmente en los últimos años, aumentando de un 2,1% en 2010 a un 22,1% en 2014, y con una previsión de crecimiento de la inversión de un 59% de inversión para 2017, según eMarketer. Estos datos concuerdan con la rápida penetración que han tenido los dispositivos Smartphone […]
After the huge success in the ASO Themed Breakfast in Madrid, Antonio Traugott, General Chief at IAB has decided to organised a new edition in Barcelona. It has took place on may 8th.
IAB has brought together differents mobile professionals. Among them, Miriam Peláez and Daniel Peris co-founders PickASO , Judith Gómez and Ana Faucha iProspect and Javier Correro Head of B2B at Crazy4Media Mobile ( Froggie ). These breakfasts are held in order to bring together experts in a particular field to inform about the latest news and update attendees. After the presentations, it’s the ideal atmosphere for attendees to have the opportunity to discuss and establish professional relationships.
Javier Correro, Head of B2B at Crazy4Media Mobile ( Froggie ) , attended the breakfast. He was explaining the big importance of ASO for your app, how to earn money with them and was giving some keys and tricks to overtake your competitors and make a successful ASO. He pointed the importance of a good ASO for the whole marketing strategy and also he remarked that the success of an app is given by a well planned multi-channel marketing strategy (including social media, SMS, Emailing, Video, Display,etc.
If you can achieve this, users will download your application instead others who are in lower positions. That’s why you’ll make loads of money!! Are you still unconvinced of the importance of ASO?
Why Crazy4Media Mobile ( Froggie ) can help you? Because it has been working for mobile since 2001 and it’s experienced in mobile marketing strategy. During these years, we have been learning and working for offering the latest services to our customers. This experience makes business trust in us to develop their whole mobile marketing strategies.
According to the report by “The App Date”, Spain is the European country with the highest penetration of smartphones. The average profile of the user is male, between 25 and 44, urban middle class. And the most used platform is Android, with a volume of 87 million app downloads.Mobile applications’ downloads in 2013 has doubled the volume over the 2012.
And only in Spain, 4 millions of apps are downloaded everyday. Mobile users are ever more likely to download the app instead of using the web page.
All this data make us believe in the importance of apps as a great business oportunity.
You have a brilliant idea, you want to develop the app and earn money with it…but you don’t know how to get started.
First of all, as we explained in a previous post , the importance of ASO is essential to make known the new app .
What is more, if you are interesting in earning money with your app, once it’s been developed, start planning the best way to get the highest benefits.
If you don’t know how to start, these are the most common types to generate revenue from your app:
– Free download + subscription payment.
Your download will be completely free, but content acquisition will be payed . An example of this kind of app is Orbyt , a virtual kiosk where you can download different publications .
The app download is for free and you only pay for additional content or complements (bonus , extra lives , etc.) It can be done with real money or by merits obtained in the app itself. If you don’t communicate this clearly, you will receive bad reviews. A clear example of this freemium apps is Candy Crush.
– Free Download + advertising
Although you can download the app for free, banner ads are reated within it. This model is followed by the popular app Angry Birds, for example.
– Free basic version and pay for upgrade to pro versions
You can download a basic version to engage users with amazing functions or levels and when you are completely engaged they aim to download the paid version.It’s one of the most used models because anybody want to buy for something without try it before.
– Initial Micro-payments
It is the most common model specially by the iOS users because they are more likely to download paid content. Usually, a new app is made known through a free demo version to engage users.
For example, the most popular apps of this kind are Whatsapp or Hayday , one of the most profitable in the app store .
If you already have the idea and you need to develop and monetize your app, meet one of our Froggie (Crazy4Media Mobile) specialists and they will study your personal case. Don’t hesitate, Contact us!!