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Mensajes2The commercialization of SMS is a tested and checked method that offers impressive results. It provides the benefit of supporting to traditional media inside a good digital marketing strategy

                            What makes it so valuable?

92% of the adult population in Spain have a mobile phone. Most of them check their phones 150 times a day.  97% of received SMS are read within 15 minutes after its reception.

This data help to explain the continuing influence of SMS nowadays.

About 80 % of mobile users spend most of their time using mobile apps. Therefore, the use of the SMS is a half more than  convincente to alert to the users of new applications,app’s updates  or to make old users reuse our application again which was abandoned in the past by any reason (that we have to improve)

Once included the SMS in your marketing strategy, is easy to see his high value in a broader multi-channel strategy:

– Experience high growth of ROI by the low price of the SMS. (5 cents averaging)

-Increasing success in each channels when they are implemented   together.(Send a SMS supporting a mailing campaign could increase the open rate up to a 20%)  

                        How can we use SMS  to boost our app?

Mobile users  Various SMS utilities can be used during the whole life cycle of the app.

Initially it will be very useful if you use it as a supplement to download your app and to attract new users.

It allows us to increase the sales or cross-selling, it will let you study your users’ needs and you could be able to develop new  customized products. Moreover, SMS will be essential to reward your consumers’ loyalty.

On the other hand, if you need  to boost your users’ feedback, the SMS is the most effective method.  According to recent data, 1 in 3 consumers will answer to a survey by SMS and the average response time is  five minutes. However only 13% will do it by email and will take more than an hour to reply.

 

Froggie can help and advise you in the use and purchase of SMS for your marketing campaigns.Check out our rates and we could  help you to get the most out of your investment. Contact us!![email protected]

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Mobile AppsDuring these past years we have been able to experience a progressive increase in the app downloads from the App Stores. Specifically last year, there were approximately 102 trillion worldwide downloads, dividing the Android Market between 58% and Apple 33 %. This demand has led an increasing developing of mobile application.

Among all this multitude of applications that we found when we visit the App Store, what makes us choose between an application or another? Usually, when you make a search in the App Store, our general behavior is to select between the “Top Ten” suggestions.

Once we have chosen one of the options, crawled between the ratings and comments to refine our selection. This way we will continue testing until we find the most interesting one for us.

But, do you think that this selection that offers us the App store is casual? Absolutely not. Only if your app is on the Top Ten, people should be able to find it.

And, which is the key to staying in the top few places?

ASO (App Store Optimization) is a bag of tricks which will help you to boost your app downloads. Next wednesday, Javier Correro will teach some tips to make a profit on your mobile app. If you are a IAB Spain member you could assist to this free meeting.

              If you need some tips on how to boost your app downloads, don’t hesitate, Contact us![email protected]

IAB desayuno temático en inglés

 

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emergentesThe growth of the mobile landscape in Latin America has evolved gradually over the past few years. This has generated new usage trends and unique patterns of consumption in Latin American users. Currently the volume of mobile phone users is estimated at more than 300 million, according to data from GSMA. Distributed among countries such as Brazil, Argentina, Colombia, Mexico, Chile, Peru, El Salvador and Venezuela. But today  we will focus our attention on Mexico.

mapaWould you like to direct your efforts toward mobile marketing in this country?

This country has 117.5 million inhabitants and between them, currently 97.6m users with an active SIM card. The main operator of mobile lines in this country is Telcel, with a market share of 73 %, followed with a remarkable difference by Telefonica 10.4%.

Smartphone adoption is becoming a more imminent reality and at the end of the year 2013 totalled 114 million throughout Latin America. Currently the percentage of penetration by technology indicates 71.5 % for the 2G and 28% for the 3G. It is expected that during this 2014, the volume of adoption of 3G technology go progressively increasing. Everything points to the fact that the mobile marketing in these countries has not done anything more to start.

img23If you have a portal with quality content and you want to get subscribers, we can help you achieve this. Froggie  can advise you and we put our mobile payment services at your disposal. What can we do for you? – Tell Us! [email protected]

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121-logoFroggie Mobile Marketing continues its expansion plan which includes integration with other companies working in the same tech field.
Froggie MM has become a partner of i2factory, a computer engineering company.
i2factory offers technological solutions to software integration problems, they manage to solve these problems in less time and at a lower cost than the solutions that are already available in the market today.

This is possible thanks to the GUARANÁ technology application that can integrate both applications on premise cloud as a visual, simple and agile.
descargaGUARANÁ Innovative features allows deploying the platform in the cloud, this way developers can make whole process – design, configuration and deployment of the solution -100 % in the cloud with a subscription model where you pay when you use it, facilitating SMEs’ access to services that previously could only access larger companies.
Froggie ‘s investment in MM i2Factory begins as minority shareholders with an 8 % stake in the company.

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From 24th to 27th February Crazy4Media will be attending the biggest annual event for the world’s mobile communications industry, our key technical and strategy staff from Froggie Mobile Marketing will be there to exhibit our new services in:

– The 45 countries where we have mobile billing implemented (Direct billing, Subscriptions, One drop billing and PSMS).

– Our latest direct marketing tools for push notifications, SMS and email.

– Mobile number database management and brokering.

– Online advertising options: Display, video, mobile, RTB

If you interested in organizing a face to face meeting please get in touch, and Book your meeting now!

We look forward to meeting you during Mobile World Congress!!

Book your meeting here

Reaching your target audience maybe difficult sometimes. You might have identified some gaps between your advertisement placement and the relevance of content.

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Advanced Audience Targeting is the ability to target users and consumers based on who they are and how they behave on the internet. Be customizing who sees your ads based on behaviour and context, you ensure potential customers are receiving your message and you increase the efficiency of your budgets.

Creafi Online Media leverages Advanced audience targeting to enable clients to develop more accurate campaigns:

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  • Basic targeting

  Sites/URLs: focus on specific publishers.                           Techno: define operating system, web browser, device type, carrier and/or connection speed.                                 Demographic: gender, age and language.                                       Channel/Categories: reach sites

Geo/IP: enhance your precision selecting your country, region or even city.

Frequency/Daypart: select your frequency cap and when your message will be more relevant along the day.

retargeting

  • Retargeting

Retargeting enables brands to reinforce their message to those users or visitors demonstrated interest on their products or services as they have interacted previously with their ads, sites or social media profiles.

Creafi Online Marketing, an online advertising network  can design the best retargeting strategy to fulfill your needs. Leverage your efforts on paid and organic search marketing, social media actions , emailings or display campaigns and re-message those users arrived at any of your sites, landing pages or newsletters.

Present the right product to the right consumer at the right time in the most appropiate context: Convert visitors to consumers.

Do you want to improve your profits? Reach us by email [email protected] we will be happy to help.

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Reaching your target audience maybe difficult sometimes. You might have identified some gaps between your advertisement placement and the relevance of content.
Creafi Online Media leverages Semantic Targeting to enable clients to develop more accurate campaigns.
Creafi is actually working with best-of-breed semantic targeting technology providers. They are at the forefront of semantic algorithm engines. They have reengineered the traditional keyword and contextual matching to deploy real semantic analysis, focusing on the meaning of words.
Semantic advertising increases the chance that the viewer will engage with an ad because only advertising relevant to what they are viewing, and therefore their interests, should be displayed.
Foto  3aKey Benefits:
• Efficiently place ads by delivering impressions in the right context to the right consumer. Reach your target audience by combining the emotional aspect of ad and content. Improve your CTR by leveraging the semantic understanding of feelings and behaviours.
• Transparent and actionable brand protection for every impression served allowing advertisers to prevent ads from appearing next to high risk content. Page-level assessment of inappropriate content.
• Ensure brands have a trusted, transparent, 100% brand-safe environment for their ad investments .More relevant, accurately placed ads guarantee brand protection and lead to higher brand ROI.

Do you want to improve your profits? Don’t lose another minute and contact us, we will be happy to help.

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Our latest newsletter with exciting developments from Crazy4Media…Lots of events mean you will find us all over the world (no matter where you are) new marketing services to generate more profits to your company, our latest features and the best for last, our new C4M calendar just for you.

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You can read the full newsletter here.

Do you want to subscribe our monthly newsletter, contact us by email [email protected]

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Wearable computers, also called body-borne computers are small electronic machines worn by the owner beneath or above their outfit, they  represent the new  frontier in engaging brand experience for early adopters of this technology. Today we are going to analyze benefits and problems of this experience.

google_glass_grey-580-90The main benefit of wearable technology is immediacy but we can also find another kind of benefits as well as:

  •  Devices can communicate with wearers about their environment and create or change a behavior in the moment.
  • Wearables have the ability to capture users attention, providing immediate visual notifications, and stimulating a response from the wearer.
  • Them provide the capability to multitask, offers flexibility, convenience and it is rare that you’ll misplace it as its fixed on the clothes.
  •  Finally, the hands-free and location-independent operations of wearables could have a number of use cases in the enterprises, such as emergency personnel, search-and-rescue teams, warehouse workers…Wearable devices

On the other hand we find quite important problems, for example:

  • Too much expectation leads to frustation, because  they are heavy, hard to find  and expensive, also too many apps will be not available in the short term.
  • The screen size of wearables makes them unsuitable for delivering long.
  • Wearable devices aren’t currently designed for the rich interactions that brands want to create.

Rich interactions should be facilitated through another device like a tablet or Smartphone, so an important design consideration for wearables is understanding how to deliver as much information as possible to users before they transition their attention to another device.

Branded apps should use notifications as an opportunity to reinforce wearers’  brand associations through recognizable visual cues, as recognizable colors which establish strong associations in people’s minds.

At this point, any brand need the professional services of a mobile marketing agency.

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With marketing being present in every pore of modern existence, it’s no wonder that advertising has extended to every single medium possible.  A golden rule states that in order for a business to connect with its market successfully, new and innovative forms of advertising must complement and even fortify traditional strategies. Mobile marketing is one such example of a business reaching out to its audience efficiently by using effective, instant techniques.

mobile marketing (3) To explore this concept it is important to state that introducing your business into the “stream” of the mobile marketing demands Mobile friendly website, QR codes, and the most powerful marketing tool – the mobile marketing app. So, unless you’re a technology genius, the chances are that you need the professional services of a mobile marketing agency.

These expert services have been exclusively designed to help entrepreneurs and organizations to generate more value through improved performance in online marketing, web analytics, extended operations, cross channel messaging – all tailored directly to customers’ particular needs, requirements, plans and goals. Moreover, fuelled by their determination to reach top performance, many advertising agencies have found a perfect partnership between mobile marketing and online video advertising. The mission of this package of immersive, engaging digital solutions is to simplify the integration of businesses into digital landscape, while maximizing the interaction with the brand. With the growing popularity of Smart Phones that incorporate large screens, graphic precision, video and audio performance, advertisers have gained the chance to use them creatively so they reach out to their audience. Consequently, unlike any other traditional or current marketing approach, mobile marketing is an instant medium for reaching out to an ever extending customer base. Likewise, it is also much easier to issue promotions, discounts, coupons and other marketing incentives to the regular user on a mobile platform.

mobile marketing (2)

Since mobile marketing platform enables direct interaction with users, creating personalized interaction is one of the extremely powerful facets of mobile marketing and your chance to maximize this dialogue. The good news is that today, there is only a small percentage of businesses that have engaged in the power of mobile marketing, which leaves you a hugely untapped market to explore.  Moreover, the fact that customers are not fatigued yet with excess exposure to mobile offers and promotions is another opportunity that can give you a huge advantage over your competitors. As the usage of smart phones flourishes and the Internet goes mobile, all segments of consumers are tend to go online – anytime and anywhere. In conclusion, today’s ever competitive business trends have made it clearer than ever: mobile marketing is the new frontier for businesses worldwide. So, if in the past e-marketing used to dictate the rules for the business game, in this digital age, mobile marketing’s reach extends far beyond other marketing tools could offer.

mobile marketing

Crazy4Media is more than committed to help your brand or business to reach its targets across large audiences and screens in a creative and effective way. To find out more about this type of advertising services, you can visit Crazy4Media. 

 

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