Fheel advertising en los medios

Fheel advertising, empresa del grupo Crazy4Media continúa su ascenso. En los últimos días la hemos podido ver en noticias Cuatro, en una gala donde se premia el tan duro trabajo autónomo. Andres Pineda, CEO de Fheel Advertising ha sido galardonado con  El premio a Experiencia innovadora. Este proyecto surge a mediados de 2015 y se […]

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Real Time Bidding (RTB):La solución definitiva del marketing online

La publicidad online está basada principalmente en un modelo de coste por impresiones (CPM), aunque existen otros muchos modelos, como el CPC, el CPA, el CPI… En el caso de la publicidad basada en el modelo CPM, sabemos que se nos cobra un precio x cada vez que nuestro anuncio se muestra a 1000 usuarios. […]

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Some of our most recent brand advertisers

As you may already know, Crazy4Media Online is a premium supply partner that represents hundreds of premium publishers. We can help you reach your right customers, for branding or conversion campaigns, at competitive prices and the best possible ROI. All our inventory is brand safe, 100% transparent, 100% classified into categories, above 50% viewability per ad […]

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How to optimize your online marketing strategy

      At the following talk of the Seville’s Marketing Forum, our performance advertising responsible, Antonio de la Cuesta (chosen as Google Agent Optimizer Expert), will explain with some practical examples what factors lead to an online business’s exit. Also he will explain the aspects you must take into account to maximize the profitability […]

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Cómo optimizar tu estrategia de Marketing Online

      En una nueva ponencia de Foro Marketing Sevilla. Nuestro Performance Advertising, Antonio de la Cuesta (Elegido por Google Agente experto optimizador) te explicará de una forma práctica cuáles son los factores que hacen que un negocio online tenga éxito, así como los aspectos a tener en cuenta para maximizar la rentabilidad de tus […]

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How to take advantage of Video Advertising with C4M Online

C4M Online Video team gives you the keys to take advantage of Video Advertising. Considering  these  statistics: 92% of B2B customers watch online video. Video was the fastest growing form of ad format from 2012. Behaviour analytics: Youtube and other video hosting sites provide extensive viewer data that can give you a deep insight into […]

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DISE; Liberando el potencial del mundo digital en Europa

La Comisión Europea presentó en enero de 2012 su propuesta para el nuevo “Reglamento de protección de datos“. Este introduce ordenes más estrictas que puedan afectar directa y negativamente a los modelos de negocio de la industria de Internet en Europa. Además presenta nuevas obligaciones y un aumento significativo de las cargas administrativas y financieras para las […]

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DISE; Unlocking Europe’s online potential

In January 2012 the European Commission presented its proposal for Data protection regulation. It would introduce strict provisions which are likely to negatively impact today’s online business models and the future of the European internet industry. Both new obligations and a significant overall increase of administrative and financial burdens have been already identified as serious threats […]

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El libro blanco de la compra programática

La Asociación que representa al sector de la publicidad, el marketing y la comunicación digital en España, lanza el primer Libro Blanco  de Compra Programática y RTB, que se suma a los 14 publicados hasta la fecha por la asociación. El documento ha sido elaborado por la Comisión de Trabajo de RTB creada este año […]

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The Association representing the advertising, marketing and digital media sector in Spain, launches the first White Paper on Programmatic Buying and RTB, which adds to the 14 published to date by the association.

The document was prepared by the  RTB Working Committee created this year and formed by the representatives from renowned companies within the sector: Adconion, Adform, Crazy4Media, Digilant Spain, Google, Improve Digital, Microsoft, Netbooster, Premium Audience Network, Prisa, ROCKETFUEL, Sociomantic, Valueclick, Weborama and Yahoo!

The main objective of this paper is to educate and explain this new and complex ecosystem in detail. It describes all the different players involved in the RTB Model and the role they play within the workflow,  as well as all the benefits that advertisers gain investing in  this model. An advertiser can bid in real time rather than buy inventory in advance and pay for a specific target public from media partners who’s goal is to monetize its inventory and conversions as best as possible.

The White Paper also discusses the legal aspects that must be taken into account. Although there is currently no specific legislation relating to programmatic buying and RTB, this does not mean that this practice is free to act above the law. You must apply the rules that affect all online businesses and in particular the LSSI  –  the Law of Services of the Information Society (LSSI).

Belen Acebes, Director of Marketing and Research IAB Spain, states “Programmatic buying is a reality we cannot ignore. There is a big demand for more information on this new format , but from our experience, it is not easy to explain. When you fill an auditorium with a round table of experts on programmatic buying and RTB, and halfway through a fascinating debate, the audience begins to empty their seats and leave, you begin to realize that despite a keen interest in learning, it’s such a complex and  technical subject that it puts many people off. What’s more, there is also a big demand for professionals with experience and knowledge in this area. Many companies have heard of programmatic buying, and want to get involved but don’t have the knowhow to get started“.

You can download the white paper HERE.


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