Estas dos últimos meses han sido un no parar, el equipo de C4M ha hecho las maletas para compartir en distintas ciudades europeas, nuestra experiencia en distintos sectores del marketing digital. Vamos a ver como fue el tour: Parada, Madrid: Transforma tus Likes en ventas. El Eshow Madrid sirvió de escenario a nuestra compañera María […]
Find out 4 of the major trends in mobile advertising (indeed in digital advertising in general) as of October 2014. The latest developments in mobile advertising (world telemedia) 141017 by Tom Horsey DIGITAL ADVERTISING TRENDS: The continued rise of mobile advertising ;Real-time bidding, or “programmatic buying”; Data capture and user profiling. Multi device users ; Content marketing and native […]
The growth of the mobile landscape in Latin America has evolved gradually over the past few years. This has generated new usage trends and unique patterns of consumption in Latin American users. Currently the volume of mobile phone users is estimated at more than 300 million, according to data from GSMA. Distributed among countries such as Brazil, Argentina, Colombia, Mexico, Chile, Peru, El Salvador and Venezuela. But today we will focus our attention on Mexico.
This country has 117.5 million inhabitants and between them, currently 97.6m users with an active SIM card. The main operator of mobile lines in this country is Telcel, with a market share of 73 %, followed with a remarkable difference by Telefonica 10.4%.
Smartphone adoption is becoming a more imminent reality and at the end of the year 2013 totalled 114 million throughout Latin America. Currently the percentage of penetration by technology indicates 71.5 % for the 2G and 28% for the 3G. It is expected that during this 2014, the volume of adoption of 3G technology go progressively increasing. Everything points to the fact that the mobile marketing in these countries has not done anything more to start.
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SMS marketing is a very powerful marketing method, one that takes mobile advertising to the next level. It is commonly used at many parts of the world to reach audience quickly, easily and cost-effectively. It aims to a targeted audience with attractive offers that can draw customers to your business.
Your customers do use SMS text messaging! Mobile devices became an essential component in everyday life. Your customers are not always online, but they are always with their cell phone on them. The ability to reach an extremely large audience in a very short time, that what makes it an attractive marketing method to many businesses around the world.
Text Mobile Advertising is better than Any Other Approach
Your consumers are already on their mobile phone looking for coupons and special offers. For example, 90 percent of American adults own a cell phone and 65 percent use text messages. Research has shown that text messages benefit from 97 percent open rate. In addition, the statistics show that clicks from text messages are at 14 percent rate, while on email, it is only six percent.
It’s so easy to get repeat customers using text mobile advertising by text-messaging, discounts and special offers for previous customers. Small and local businesses are ideal for text message marketing, which allows them to promote exclusive events and unique offers to all their clients at once, or to select a specific group of people.
SMS text message marketing is a regulated marketing method and not considered as a spam, as long it has been approved by the customer and provide an easy option to opt out. Text messages are delivered and read very quickly, and a call to action in SMS text message is an extremely powerful tool. It can be an integral part of a larger marketing campaign and can be linked also to your mobile website.
A Simple, Cheap and Highly Successful Marketing Method
Compared to email, open rates are very high in mobile text as people are more likely to read a text message than an email. It is very low cost nowadays, especially if compared putting ads on television or magazines to the cost of SMS messages.
You can have a direct communication with your specific prospects and with diverse kinds of people from many age groups. Young people use text messages very often, makes is a great way to reach them. It is also a fantastic way to stay away from all the online “noise.”
Text messaging is the perfect marketing opportunity, and you can start with it right now. Leverage text mobile advertising to your business and use it to get repeat customers very quickly and efficiently.
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In order to understand the evolution of online video advertising, one could first observe the fast transition from television to computers. About a decade ago, the TV set was the center of the house, the source of information and entertainment. Today, even though television still sells well, the computer is the one that we use most often. In fact, with a laptop in front of them, people tend to keep the TV on just for background noise or for the occasional news and football match.
With this obvious popularity in mind, business owners are starting to understand that the online space is much more suitable for promoting their products and services. In May 2012, Americans watched about 10 billion video ads; in January 2013, their number had already risen to a whopping 11 billion. The stats for the entire world population are even more impressive. Of course, these online views also lead to offline purchases and many companies that weren’t even resounding names on the market before the advent of the Internet, managed to stand out because they knew to seize the opportunity and work with professional online marketing agencies.
There are two explanations for why people watch so many ads: one one hand, because online ads are implemented in a smart way and they can’t be ignored. For example, YouTube and other video streaming websites show an ad before the actual video starts, which instantly equals exposure. On the other hand, Internet users love online ads. One doesn’t need to be an advertising expert to acknowledge that a lot of viral videos are ads. Marketing agencies begin to understand what clients want, so they make ads that tell a story. Some even subscribe to add channels on streaming websites and watch ads as they would watch video clips. Whether they are funny, sad, motivational or simply well made, they create a unique connection with the client and, most importantly, they travel fast. The best online ads are so well made that they could be seen as true works of art, not just simple commercials. They do, of course, promote the product, but they do it subtlety, by associating the brand with certain values or feelings. The ad pattern from the 80’s is no longer necessary.
Just because online video advertising is efficient doesn’t mean it’s simple or easy to do. A short 30-seconds ad can have days of brainstorming and months of processing behind it. In order to make the most out of your campaign, you need to analyze client preferences, associate ads with content they already like and, most of all, keep up with the times. This implies research, creative effort and a clear delimitation of your target audience. In addition, remember that the term “online” doesn’t refer only to laptops and desktop computers. More and more people are using their smart phones to view online content, so it would be a mistake not to contact a mobile marketing agency and see which strategies you can use to reach the clients who are always on the go.
In today’s tech-oriented world, advertising means much more than billboards and TV commercials: it is a complex process that takes brand interaction to a superior level, allowing businesses to showcase their products and services in the arena where all the magic happens. The Internet is indeed a thriving marketplace with dynamics and principles of its […]
Mobile devices now count for over 15% of global internet traffic. User behaviour is rapidly changing as we increasingly turn to our phones and tablets running on Android and IOS (IOS 7 for the lucky ones) to search and surf the web. The main reason for this phenomenon is based on the fact that mobile […]
Creafi Online Media keeps improving traffic quality using the most advanced optimization techniques and world class quality control technologies. To this end, in Q2 of 2012 we set up a specific quality control team, and in the Q3 a behavioural marketing team. As a result, we have significantly improved our advertisers’ campaign results, boosting overall […]