Levelbots y el Diario Sport estrenan nuevo chatbot en facebook. Estamos muy orgullosos de poder compartir esta noticia. La empresa del grupo Crazy4Media levelbots firma un acuerdo con el diario Sport para gestionar a través de su plataforma de Chatbots su servicio personalizado en facebook. Un asistente virtual que permitirá a los usuarios interactuar todavía más, […]
With App Creativa Crazy4Media (App Builder) you can create your own free Apps, with your own design, without functional restrictions and without limits for your imagination. Easy and intuitive: Anyone can create their own App with App Creativa Crazy4Media. It doesn´t require technical knowledge to use it thanks to its easy and intuitive Web interface, which […]
After the huge success in the ASO Themed Breakfast in Madrid, Antonio Traugott, General Chief at IAB has decided to organised a new edition in Barcelona. It has took place on may 8th.
IAB has brought together differents mobile professionals. Among them, Miriam Peláez and Daniel Peris co-founders PickASO , Judith Gómez and Ana Faucha iProspect and Javier Correro Head of B2B at Crazy4Media Mobile ( Froggie ). These breakfasts are held in order to bring together experts in a particular field to inform about the latest news and update attendees. After the presentations, it’s the ideal atmosphere for attendees to have the opportunity to discuss and establish professional relationships.
Javier Correro, Head of B2B at Crazy4Media Mobile ( Froggie ) , attended the breakfast. He was explaining the big importance of ASO for your app, how to earn money with them and was giving some keys and tricks to overtake your competitors and make a successful ASO. He pointed the importance of a good ASO for the whole marketing strategy and also he remarked that the success of an app is given by a well planned multi-channel marketing strategy (including social media, SMS, Emailing, Video, Display,etc.
If you can achieve this, users will download your application instead others who are in lower positions. That’s why you’ll make loads of money!! Are you still unconvinced of the importance of ASO?
Why Crazy4Media Mobile ( Froggie ) can help you? Because it has been working for mobile since 2001 and it’s experienced in mobile marketing strategy. During these years, we have been learning and working for offering the latest services to our customers. This experience makes business trust in us to develop their whole mobile marketing strategies.
According to the report by “The App Date”, Spain is the European country with the highest penetration of smartphones. The average profile of the user is male, between 25 and 44, urban middle class. And the most used platform is Android, with a volume of 87 million app downloads.Mobile applications’ downloads in 2013 has doubled the volume over the 2012.
And only in Spain, 4 millions of apps are downloaded everyday. Mobile users are ever more likely to download the app instead of using the web page.
All this data make us believe in the importance of apps as a great business oportunity.
You have a brilliant idea, you want to develop the app and earn money with it…but you don’t know how to get started.
First of all, as we explained in a previous post , the importance of ASO is essential to make known the new app .
What is more, if you are interesting in earning money with your app, once it’s been developed, start planning the best way to get the highest benefits.
If you don’t know how to start, these are the most common types to generate revenue from your app:
– Free download + subscription payment.
Your download will be completely free, but content acquisition will be payed . An example of this kind of app is Orbyt , a virtual kiosk where you can download different publications .
The app download is for free and you only pay for additional content or complements (bonus , extra lives , etc.) It can be done with real money or by merits obtained in the app itself. If you don’t communicate this clearly, you will receive bad reviews. A clear example of this freemium apps is Candy Crush.
– Free Download + advertising
Although you can download the app for free, banner ads are reated within it. This model is followed by the popular app Angry Birds, for example.
– Free basic version and pay for upgrade to pro versions
You can download a basic version to engage users with amazing functions or levels and when you are completely engaged they aim to download the paid version.It’s one of the most used models because anybody want to buy for something without try it before.
– Initial Micro-payments
It is the most common model specially by the iOS users because they are more likely to download paid content. Usually, a new app is made known through a free demo version to engage users.
For example, the most popular apps of this kind are Whatsapp or Hayday , one of the most profitable in the app store .
If you already have the idea and you need to develop and monetize your app, meet one of our Froggie (Crazy4Media Mobile) specialists and they will study your personal case. Don’t hesitate, Contact us!!
Froggie, the company dedicated to providing solutions Mobile Marketing since 2001 decides to expand into Latin America. Specifically, it has set its sights on M Mexico.
The incipient growth and evolution of the mobile market in Latin America, has led to Froggie see in this country a great business opportunity.
The data show that technology adoption speeds up. According to a study from IAB Mexico, the penetration of smartphones in 2013 is 39%, increasing 17 points from the previous year (22% in 2012).
From this year on, Froggie provides connectivity to LatAm customers for them to launch global campaign using our mobile payment platform.
Why use mobile payment?
It is ideal for services and contents’ payments. It’s the best alternative in these sort of cases and their conversion is much greater than the ROI of a credit card.
With the emergent smartphones’ purchase, users have changed their habits of mobile phone use . Thus, users who browse the Internet through their mobile phones usually visit social networks(67 % ), email(50%) and search engines(49%).
77% of mobile internet users have downloaded applications in 2013(66 % in 2012); they download an average of 3 to 4 applications, mostly entertainment and social networks’apps. In addition, 63 % have used a GPS or geo-location service(44 % in 2012)
Mexico’s Telephone Providers(%)
Telcel(73%), Movistar(10.4%), Iusacel(9.5%), Nextel(7.1%).
With these data, everything seems to indicate that the mobile payment platforms will be a solution for anyone wishing to increase the business’ profits using mobile phone as a tool. If you’re looking for more info about our mobile payments services click here to view the full document.
With over 10 years experience in the field of mobile marketing, Froggie is dedicated to providing high quality services to customers in over 45 countries worldwide. If you need customized solutions at:
B2B solutions, CMS, SMS Push, Databases, Mobile Apps Development, Marketing Consulting and training, please contact our team of advisors. You will be offered effectively, cost-effective solutions fit to your business type. For further info: [email protected] [email protected]
Omexpo is a world congress where you could catch up the future of mobile marketing. It tooks place the next week in Madrid.
Come and meet us at Omexpo 2014, Booth E10 ! Our team will be glad to provide you with information about our marketing online and mobile services, as well as:
-The 50+ countries where we have mobile billing implemented (Direct billing, Subscriptions, One drop billing and PSMS).
-Our latest direct marketing tools for push notifications, SMS and email.
-Mobile number database management and brokering.
-Revenue Share App distribution options.
-Ecommerce marketing solutions and marketing strategies to grow your online business.
-Online & Mobile advertising(CPC and CPM pricing models).
-Segmented audiences advertising solutions.
-ROI optimization and real time bidding campaigns.
-Video inventory available, launch your pre-roll campaign with us.
-And the latest! HaxHax the new marketplace for brand focused advertising campaigns.Run your campaigns on Premium content websites that provide high volume traffic and multi channel classification.
You can also attend Tom Horsey’s talk (C4M co-founder), which will take place 10th April from 12:00 to 12:20p.m. at Sala Markitude(find the floor plan below).
Do you want to reach your target audience?
Crazy4Media is working with cutting edge semantic targeting technology, to ensure that the customers you want are precisely targeted and your budget is spent to the best effect.
-Basic targeting (channels, geolocalization, demographic,frequency/daypart…)
We look forward to meeting you in OMExpo! Please stop by our booth E10 for a chat. You’ll also get to meet the newest member to join the Crazy4Media team!
Do you need a pass for the OM Expo 2014? No worries, we´ll get one for you contact us!! [email protected][DISPLAY_ACURAX_ICONS]
What makes it so valuable?
92% of the adult population in Spain have a mobile phone. Most of them check their phones 150 times a day. 97% of received SMS are read within 15 minutes after its reception.
This data help to explain the continuing influence of SMS nowadays.
About 80 % of mobile users spend most of their time using mobile apps. Therefore, the use of the SMS is a half more than convincente to alert to the users of new applications,app’s updates or to make old users reuse our application again which was abandoned in the past by any reason (that we have to improve)
Once included the SMS in your marketing strategy, is easy to see his high value in a broader multi-channel strategy:
– Experience high growth of ROI by the low price of the SMS. (5 cents averaging)
-Increasing success in each channels when they are implemented together.(Send a SMS supporting a mailing campaign could increase the open rate up to a 20%)
How can we use SMS to boost our app?
Initially it will be very useful if you use it as a supplement to download your app and to attract new users.
It allows us to increase the sales or cross-selling, it will let you study your users’ needs and you could be able to develop new customized products. Moreover, SMS will be essential to reward your consumers’ loyalty.
On the other hand, if you need to boost your users’ feedback, the SMS is the most effective method. According to recent data, 1 in 3 consumers will answer to a survey by SMS and the average response time is five minutes. However only 13% will do it by email and will take more than an hour to reply.
Froggie can help and advise you in the use and purchase of SMS for your marketing campaigns.Check out our rates and we could help you to get the most out of your investment. Contact us!![email protected]