Crazy4Media will be at the Mobile World Congress Shanghai next week.

We could not miss this event, the biggest mobile industry event all over Asia.

The Asian market is booming right now and especially in mobile technology.

We want to introduce our new technology, RTB Revenue Maximizer. It is a next-generation algorithm based on an iterative method specially designed to get the optimal price output for digital advertising bidding in BSPA format -Blind Second-Price Auctions- conducted by Ad Exchanges. This advance also allows determining the Publisher´s floor price by only applying the revenue share previously agreed by both parts. During the testing period, it’s been proved that publisher benefits increase by 27% while using RTB Revenue Maximizer.

Crazy4Media representatives in Shanghai will be two members of Crazy4Media Online: Margarita Clemente Fernandez – Manager of the Display team in Spain – and Greta Barili – Regional Manager of the Asia-Pacific Area – and they both will be located at the pavilion in Hall N3, within the space 4YFN.

Countries such as Malaysia, Singapore, Thailand, Indonesia and Vietnam use all kinds of iOS and Android devices in their daily life continually, so this is a great opportunity for our team to participate in discussion panels, discover new technologies and create synergies with other companies. In addition, some conferences dedicated to mobile games, accessories, devices, applications and cutting-edge solutions pavilions will be held by our team.

Shanghai MWC is expected to be attended by thousands of industry-leading companies and technology enthusiasts, such as I2Factory, one of Crazy4Media Venture Capital companies, which will also attend the event at the same space in 4YFN.

Finally, we’d also like to share that we have recently opened a new office in Singapore in order to further strengthen the international reach of our company as we keep on providing comprehensive services worldwide.

See you in Shanghai from June 29 to July1 at stand N3.4Y111

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