Multichannel Vs Omnichannel. Build an OmniChannel marketing program is the current best way to connect, all the dots to give your organization the means to provide each customer with a more personalized, responsive experience.
So, It’s important to distinguish an omni-channel user experience, from a multi-channel user experience. Essentially, it comes down to the depth of the integration.
Multi-channel user experience
Multi-channel is a tactic that defines the channels used within a campaign. But, not all campaigns can or should be “omni-channel”. However, all campaigns should use both inbound and outbound components to optimize campaign success.
Finally, demand generation marketing should include at least 2-4 channels per campaign.
Omni-channel user experience
Omni-channel is a high level strategy to ensure an organization’s brand is accessible across any and all channels. Providing a seamless experience for all customers and prospects no matter the channel.
Because this is still a relatively new emerging concept, there’s still time to start and put together the on site- off site strategy.